sameerawad2001@hotmail.com
About Me
About
I build commercial engines and operational systems that move fast — across Fast-Moving Consumer Goods (FMCG), Industrial Manufacturing, and Construction Materials — with 25 years of P&L ownership and revenue growth in Jordan, the GCC, Europe, and Africa.
As General Manager and Commercial Director, I’ve delivered 30–75% revenue growth across multiple markets, scaled distribution channels from zero to hundreds of accounts, and driven Route-to-Market (RTM) strategies that open new territories in weeks, not quarters.
What I bring to the table:
→ Full P&L ownership across manufacturing and trading operations
→ Market expansion across MENA, GCC, EU, and Sub-Saharan Africa
→ B2B and B2C commercial development — HoReCa, institutional catering, government tenders
→ Lean / Six Sigma operational productivity — up to 30% cost and cycle-time reduction
→ CRM architecture and implementation (HubSpot, Salesforce)
→ International import/export logistics with 100% compliance records
→ Team leadership: sales and operations teams of 9–25+ across multi-cultural environments
I’ve led plant GM roles in Jordan and Bulgaria, directed country-level sales in Oman, managed commercial operations in Angola, and launched international brands including Green Cola in Jordan and Italian paint tools across the GCC.
I am fluent in Arabic, English, Bulgarian, and Macedonian — a genuine asset for cross-border deals and multicultural teams.
Keywords: General Manager · COO · Commercial Director · P&L Management · FMCG · Fast-Moving Consumer Goods · Industrial Manufacturing · Distribution Channels · Route-to-Market · RTM · Market Penetration · Revenue Growth · MENA · GCC · Supply Chain · Lean Operations · Six Sigma · CRM · HubSpot · Salesforce · B2B · B2C · SKU Management · Contract Negotiation · Government Tenders
Education
Arab Community College, Amman, Jordan 1984
Diploma in Architecture Engineering
Also I have : CERTIFICATIONS & PROFESSIONAL DEVELOPMENT1. Harrison Assessment Greatest Strengths – Grade: 91.2% by Bridgestone Organization. | Jun 2024 2. IELTS, English Writing Section Skills Mastery – Grade: 90% by University of California, Irvine. | May 2023 3. Google Analytics Certification by Google Online. | Mar 2023 4. Fundamentals of Digital Marketing by Jordan Chamber of Commerce. | Aug 2021 5. Strengths and Talent Passport by Red Bull Wingfinder (USA) | Expert-level certification in strategic workplace performance, leadership confidence, and operational discipline. | Aug 2020 (Updated July 2026) 6. Eco-Friendly Paint Introduction Seminar by Arabian Danish Paints Co, KSA. | Jun 2003 7. Technical Training and Seminars by Arabian Danish Paints Co., KSA. | Sep 2001 8. Paint Technology #3 by Arabian Danish Paints Co., KSA. | Nov 2001 9. Personality Assessment: Commander (ENTJ-A) | Grade: 91.2% | https://lnkd.in/dvtRd7KK (Germany) | Aug 2024
Work & Experience
Luz Kabir Co. Construction Materials | Luanda, Angola 11/02/2024 - 12/19/2025
Commercial Director
• Negotiated and structured high-value contracts to ensure compliance and deliver 15% cost savings. • Utilized HubSpot CRM to track contract lifecycles and market positioning, providing data-driven strategic guidance to executive leadership. • Instituted cost-monitoring systems, while delivering high-level commercial recommendations to the board of directors. • Led business development, market positioning, and sales strategies to meet revenue targets. • Conducted market analyses to identify emerging trends and opportunities. • Mentored teams, aligned operations with goals, and built strong client and stakeholder relationships. • Managed international Import/Export documentation and compliance for construction materials, ensuring seamless cross-border logistics
Talia Tissue Paper Factory, | Amman, Jordan | https://dnc-factory.com 08/02/2021 - 08/19/2022
Plant General Manager + Sales Head, FMCG
• Oversaw end-to-end manufacturing operations, streamlining production, cost efficiency, and maintenance protocols. • Championed Lean manufacturing principles, resulting in a 15% reduction in total turnaround time and accelerating the order-fulfillment lifecycle by 15%. • Engineered a $200/ton cost reduction by implementing innovative technical methods and forging strategic partnerships with over 40 international raw material suppliers. • Broadened cross-border trade to encompass 24% of target regional markets, leading integrated budgeting, sales, and marketing strategies focused on high-growth. • Acquired and cultivated 215 new B2B accounts using CRM systems to track customer lifecycles and streamline order fulfillment across HoReCa and catering sectors. • Orchestrated import/export logistics and quality control (QC) measures to ensure 100% compliance and streamlined storage processes. • Represented the organization at international forums, including Dubai Food and Beverage Exhibitions, directly reporting growth KPIs to the Group Owner.
Sayegh Group – National Paints | Muscat, Oman 11/05/2017 - 12/01/2018
COUNTRY SALES & MARKETING DIRECTOR — Paints & Decorative Coatings
Full country P&L ownership for National Paints operations in Oman, driving revenue expansion through government tenders, new market entry and data-driven commercial strategy. • Delivered 60% year-over-year revenue growth by entering new market segments and winning 11 major government and ministry tenders. • Exceeded financial targets by 18% and grew the qualified sales pipeline 1.5x through CRM-managed prospecting and territory planning. • Surpassed revenue targets by 19% within six months and increased export sales by 30%, contributing to USD 3.5M in monthly revenue. • Captured 90+ new dealer and project accounts, delivering over 60% growth through sustained key account development.
Orestiada Trade Co. (Green Cola) | Amman, Jordan 09/03/2016 - 09/09/2017
DIRECTOR OF SALES & MARKETING — FMCG / Beverages
• Led the national market launch of Green Cola in Jordan — from go-to-market planning through distribution activation — securing 200+ commercial clients within 50 days. • Expanded retail presence to 200+ storefront locations in under two months by mobilising and directing a 25-member field sales team. • Improved customer satisfaction by 25% while upgrading service delivery across 970 active accounts.
Siniora Industrial Foods – Khuzama Co. | Amman, Jordan 06/05/2010 - 08/06/2016
DIRECTOR OF SALES & MARKETING, LOCAL & REGIONAL — FMCG / Food Manufacturing
• Sustained monthly sales of 3 million units and delivered 30% annual sales growth across HoReCa, catering and industrial channels. • Reduced payroll and benefits cost by 30% by restructuring staffing models and renegotiating vendor agreements. • Launched 6 private label brands while maintaining 100% operational uptime and a zero-incident safety record fleet-wide.
Portfolio
